Verified marketplace
Entry ticketTicket with optional Rooftop
Limited slots Refund terms at checkout
per ticket$21.78
Buy →Heineken Experience
Compare Heineken Experience ticket types, live seller offers, refund rules and checkout caveats before you buy.
Compare 3 offersfrom$21.78
All offers
Prices and terms from every seller, side by side. Our picks are highlighted.
Offers shown: 3
Verified marketplace
ComboHeineken Cruise with Drinks & Heineken Experience
Limited slots Refund terms at checkout Combo discount
per ticket$43.57
Buy →Verified marketplace
Guided tourExclusive Heineken Experience VIP Tour Ticket
Limited slots Refund terms at checkout
per ticket$70.80
Buy →Which ticket should you pick?
Short and honest — no marketing noise.
Lowest-cost Heineken Experience visit
It is the least expensive option at €20 and includes entry with an optional rooftop.
See the offers →Visit plus an Amsterdam cruise
The €40 combo combines a Heineken cruise with Heineken Experience access and drinks.
See the offers →Guided or hosted brewery experience
The €65 VIP option is the only listed guided tour and suits visitors who want more structured context.
See the offers →Choose by situation
Find your scenario — the right ticket is already picked.
Lowest listed price“Amsterdam: Heineken Experience Ticket with optional Rooftop” — 20 EURWant a combined cruise and attraction visit“Amsterdam: Heineken Cruise with Drinks & Heineken Experience” — 40 EURWant hosted or guided context“Amsterdam: Exclusive Heineken Experience VIP Tour Ticket” — 65 EURPrefer the shortest, simplest attraction booking“Amsterdam: Heineken Experience Ticket with optional Rooftop”Want an experience beyond standard entry“Amsterdam: Exclusive Heineken Experience VIP Tour Ticket”Need an alternative if one product has limited availabilityCompare the two other listed products, noting that all listed options have limited availability
Good to know
Practical notes before your visit.
TimingFor the quietest visit, choose a weekday morning before 13:00; Saturdays are the busiest days. Heineken Experience is open daily, from 10:30 to 19:30 Monday to Thursday and Sunday, and from 10:30 to 21:00 on Friday and Saturday. Last entry is 17:15 on shorter-hour days and 18:45 on Friday and Saturday.
EntranceGo to the entrance at Stadhouderskade 78 with your timed ticket’s QR code ready on your phone; printing is not required. Small bags and backpacks are accepted, while the free cloakroom is limited to items up to 32 × 25.5 × 49 cm, and suitcases or carry-on luggage cannot be stored on-site. Trams 1, 7, 19 and 24, plus metro 52, stop close to the entrance. If you arrive late, ask staff at the entrance, but admission depends on capacity at that time.
PriceThe €20 entry ticket is the lowest advertised price among these choices; the €40 cruise combo and €65 VIP tour are different products with added experiences or hosted elements. Partner prices may be higher when they include a cruise, rooftop option, or VIP access, so check the final checkout total and inclusions before booking.
DiscountsHeineken Experience admits visitors aged 18 and over; minors are not admitted, even when accompanied by an adult. The historic building is accessible but not fully wheelchair-friendly: all tour rooms can be visited, while the lower level of the Brew Room is accessible only by stairs. The visit also includes flashing lights and sound, so visitors with mobility or sensory concerns should review the official accessibility guidance or contact the venue before booking.
Planning your visit
Heineken Experience sits at the Heineken Brewery Amsterdam site, the Original Heineken Brewery at Stadhouderskade 78 in the De Pijp district. Often described as Heineken Museum Amsterdam, the attraction explains how Gerard Adriaan Heineken built the brewery and how Heineken A-yeast shaped the beer. Copper mash tuns and displays on Brewing process and ingredients make the historic setting more than a tasting stop.
Inside, an Interactive multimedia guide leads the Self-guided interactive tour through brewing exhibits, old advertising and interactive games. Look for the Heineken Shire horses, try the Draught pouring challenge and finish at the Best 'Dam Bar. A Beer tasting session is included in the experience, while a VIP brewery tour offers a more hosted format; the Minimum drinking age 18 applies to entry and alcohol service.
Book Heineken Experience tickets as a Timed-entry ticket because the starting slot controls admission. Allow a Visit duration 90 minutes at minimum, although the self-guided route can take about two hours. Opening hours and time slots are generally 10:30–19:30 from Monday to Thursday and Sunday, and 10:30–21:00 on Friday and Saturday, with last entry earlier than closing.
For public transport, use the Marie Heinekenplein tram stop, directly outside the entrance, or Vijzelgracht metro station on Metro 52 North-South Line, about a five-minute walk away. Small bags fit the free cloakroom up to 32 × 25.5 × 49 cm; trolley suitcases and carry-on luggage must be stored elsewhere.
Before you buy
Concrete caveats: security, bags, cancellation, time slots.
- A timed entry slot fixes your starting time; late arrival may affect access, so check the ticket terms and contact staff if delayed.
- Small bags and backpacks are allowed, but the free cloakroom accepts items only up to 32 × 25.5 × 49 cm; trolley suitcases and carry-on luggage cannot be stored on-site. Larger luggage must be left at nearby luggage storage before arrival.
- Bag searches or other entrance checks may still apply; a timed or partner ticket does not remove venue access controls.
- The entry-ticket option includes an optional rooftop feature, so confirm at checkout whether rooftop access is included in the selected variant rather than assuming it comes with the base entry.
- The combo product is titled as including a Heineken cruise with drinks; verify the cruise departure point, timing and inclusions before payment because the attraction and cruise may follow separate schedules.
- The listed VIP product is a third-party guided-tour listing; confirm its meeting instructions and exact inclusions before booking.
Frequently asked questions
The things people ask most.
Can I use a mobile ticket, and do I need to book a time slot?
Yes. Show your mobile ticket at the entrance and follow the booked starting time; capacity is managed throughout the day, so the time slot matters.
Can I cancel my Heineken Experience ticket or get a refund?
The official policy says tickets are non-refundable, including when circumstances outside your control prevent your visit. Tickets bought through another seller follow that seller’s stated terms, so check the voucher before booking.
Is it better to buy directly or through a partner seller?
Buy directly if you want access to the venue’s own rescheduling process. Partner tickets can be convenient when direct time slots are unavailable, but the voucher controls the seller’s confirmation, cancellation and change conditions.
Can I bring a bag or suitcase, and is there a security check?
Small bags and backpacks are accepted, and the free cloakroom handles items up to 32 × 25.5 × 49 cm. Trolley suitcases and carry-on luggage cannot be stored on-site; allow extra time for entrance checks and baggage handling.
What happens if I arrive late for my time slot?
Tell staff at the entrance if you are a few minutes late, but entry is subject to availability. Late visitors may have to wait and admission is not guaranteed, so a timed ticket is not a guarantee of immediate entry after the slot has passed.
Are there free or reduced tickets for children or young visitors?
No. Everyone must be at least 18 to enter Heineken Experience, and minors are not admitted even when accompanied by an adult, so there is no child or youth entry option to reserve.
What is the main timing bottleneck during the visit?
The key bottleneck is the timed entrance: Heineken Experience uses starting slots to regulate capacity. Once inside, only the starting time is fixed, and the average self-guided visit takes about two hours.
